Privacy Policy

17.11.2021

The following information gives you an overview of how we collect and process your data. You have the right to information, correction, blocking or deletion of your data at any time. You can revoke your consent at any time and you can partially object to the processing of your data even if your consent was not required for the processing.

For this and other questions on the subject of data protection, you can contact our data protection officer at any time. You can reach us at Theodor Lorch, Harburger Str. 10, 81245 Munich or at info@okr-made-simple.com.

What data we collect about you
On the one hand, your data is collected because you provide it to us. This can be, for example, data that you enter in our contact form. Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g. Internet browser, operating system or time of page view). This data is collected automatically as soon as you access our platform.

Cookies

In order to make our offer more user-friendly, effective and secure, we also use so-called cookies for data collection and storage. Cookies are small data packages that are stored on your terminal device and do not cause any damage.

Tracking services

We use tracking services to collect information about the behavior of visitors to our sites. This allows us to ensure an optimal user experience. These services create pseudonymous user profiles with the help of cookies, so that it is not possible to draw direct conclusions about individuals. Of course, you can object to the creation of these profiles at any time. By the way, every access device can be configured in such a way that, as a matter of principle, no cookies can be created in the first place or that they are deleted again directly after the session.

Social Plugins

Our pages contain buttons from various social networks so that you can recommend our offers, services and/or products to other interested parties. When you click on such a button, data such as your current IP address, browser and access device information (type and operating system), screen resolution, whether you have plug-ins installed, the referrer (from where you came to the page) and the current URL are transmitted to the page operator.

How we collect your data
We collect your data in three different ways:

automatically via your visit to our pages
via cookies
via your voluntary input
What we use your data for

We want to offer you an error-free use of our services. Therefore, data is required for the administration and troubleshooting of our websites. However, since we also want to constantly improve and offer you optimized services, we also need data in pseudonymized form (through user profiles) for advertising and/or market research. Of course, you can object to this at any time.Our cooperation with partnersPartially, your data will also be processed for us with the help of third-party providers of various online services (see our privacy policy in detail below). However, this is governed exclusively by the data processing on behalf and the processing is subject to instructions, so that we always retain responsibility for the processing.

Use of your data for other purposes

In addition to the purposes already mentioned, we are also subject to legal requirements. These are:

possible requests for information (and the associated disclosure) to government agencies
possible requests for information (and the associated disclosure) to copyright holders
detection of misuse of our services
Troubleshooting or prevention of malfunctions

Our privacy policy in detail

General information and responsible person

This privacy policy explains what data we collect about you, for what purpose, and what we use it for. It also explains what rights you have with regard to the data processing operations concerning you.
Theodor Lorch, Harburger Str. 10, 81245 Munich, Germany (hereinafter referred to as „Theodor Lorch“, „Theo Lorch“ or „we“) operates a presence on the websites https://theolorch.com and various social media platforms. We are thus the responsible party for data processing on the internet portals and other websites as well as via the platform. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses or similar).

Revocation of consent

Many data processing operations are only possible with your consent. You can revoke an already given consent at any time. For this purpose, an informal communication by e-mail to info@okr-made-simple.com is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right of appeal to the competent supervisory authority

In the event of violations of data protection law, you as a data subject have a right of appeal to the competent supervisory authority. The competent supervisory authority in data protection matters is the state data protection commissioner of the federal state in which our company has its registered office or in which you have your place of residence. A list of data protection officers and their contact details can be found here.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us, we use SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from „http://“ to „https://“ and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, correction, deletion, blocking, data transferability

You have the right to request information about your personal data processed by us free of charge at any time. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it was not collected by us, as well as the existence of automated decision-making, including profiling, and, if applicable, meaningful information about its details.
You have the right to request the correction of incorrect or the completion of your personal data stored by us without delay.
You have the right to request the deletion of your personal data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims.
You have the right to request the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to its erasure and we no longer need the data, but you need it for the assertion, exercise or defense of legal claims or you have objected to the processing pursuant to Article 21 DSGVO.
You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another controller.

Right of objection

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) p. 1 lit. f DSGVO, you have the right to object to the processing of your personal data pursuant to Art. 21 DSGVO, provided that there are grounds for doing so that arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right of objection, which will be implemented by us without specifying a particular situation.
If you wish to exercise your right to object, an email to info@okr-made-simple.com will suffice.

Data collection and use

Server log files

Our provider of the platform automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are browser type and browser version, operating system used, referrer URL, host name of the accessing computer, time of the server request and the IP address.
The data is used exclusively for data security and error analysis. A combination of this data with other data sources is not made.
The basis for data processing is Art. 6 para.1 lit. b DSGVO, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. The server log files are automatically deleted after 2 weeks.

Cookies

We use so-called cookies. Cookies do not cause any damage to your access device and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your access device and saved by your browser.
Most of the cookies we use are so-called „session cookies“. They are automatically deleted at the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies allow us to recognize your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, as well as activate the automatic deletion of cookies when closing the browser. When disabling cookies, the functionality of our website may be limited.
Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 para.1 lit. f DSGVO. As the website operator, we have a legitimate interest in storing cookies for the technically error-free and optimized provision of our services. Insofar as other cookies (e.g. cookies for the analysis of your surfing behavior) are stored, these are treated separately in this privacy policy.

Google Ads and Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 (USA) („Google“). Within the framework of Google AdWords, we use the so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, you will not receive any information that personally identifies users. If you do not wish to participate in the tracking, you can object to this use by deactivating the Google conversion tracking cookie via your internet browser under user settings. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.The storage of „conversion cookies“ is based on Art.6 para.1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.More information about Google AdWords and Google conversion tracking can be found in Google’s privacy policy. Google complies with the data protection provisions of the „US Privacy Shield“, is registered with the „US Privacy Shield“ program of the US Department of Commerce and thus offers appropriate guarantees for an adequate level of data protection.

Google Analytics

Our pages use functions of the web analysis service Google Analytics for the purpose of demand-oriented design and continuous optimization. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 (USA). Google Analytics uses so-called „cookies“. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to and stored by Google on servers in the United States.The storage of Google Analytics cookies is based on Art. 6 para.1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.Google complies with the data protection provisions of the „US Privacy Shield“ and is registered with the „US Privacy Shield“ program of the US Department of Commerce and thus offers appropriate guarantees for an adequate level of data protection.
Below you will find details about our use of Google Analytics:
IP anonymization: We have activated the IP anonymization function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

Browser plugin: You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under this link.
Object to data collection: With the help of this browser add-on to disable Google Analytics JavaScript, you can prevent Google Analytics from using your data during future visits to this website. For more information on how Google Analytics handles user data, please see Google’s privacy policy.
Commissioned data processing: We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics with Google Analytics: This website uses the „demographic characteristics“ function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item „Objection to data collection“.

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 (USA). This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC).If you have given the corresponding consent, Google will link your web and app browsing history with your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google account. To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad targeting. You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; follow this link to do so.The aggregation of the collected data in your Google account is based solely on your consent, which you can give or revoke at Google (Art.6 para.1 lit. a DSGVO). In the case of data collection processes that are not merged in your Google Account (e.g. because you do not have a Google Account or have objected to the merger), the collection of data is based on Art.6 para.1 lit. f DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.Further information and the privacy policy can be found in the privacy policy of Google. Google complies with the data protection provisions of the „US Privacy Shield“, is registered with the „US Privacy Shield“ program of the US Department of Commerce and thus offers appropriate guarantees for an adequate level of data protection.

Social Media

We currently use the following social media plug-ins: Facebook, Twitter. We use the so-called two-click solution. This means that when you visit our site, no personal data is initially passed on to the providers of the plug-ins. You can recognize the provider of the plug-in by the marking on the box above its initial letter or logo. We open up the possibility for you to communicate directly with the provider of the plug-in via the button. Only if you click on the marked box and thereby activate it, the plug-in provider receives the information that you have accessed the corresponding web page of our online offer. In the case of Facebook, according to the respective providers in Germany, the IP address is anonymized immediately after collection. By activating the plug-in, personal data is therefore transmitted from you to the respective plug-in provider and stored there (in the case of US providers, in the USA). We have no influence on the collected data and data processing operations, nor are we aware of the full extent of the data collection, the purposes of the processing, the storage periods. We also have no information on the deletion of the collected data by the plug-in provider. The plug-in provider stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (also for non-logged-in users) for the display of needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 p. 1 lit. f DSGVO. The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in to the plug-in provider, your data collected from us will be directly assigned to your account with the plug-in provider. If you click the activated button and link to the page, for example, the plug-in provider also saves this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this allows you to avoid an assignment to your profile with the plug-in provider. For more information on the purpose and scope of data collection and its processing by the plug-in provider, please refer to the data protection declarations of these providers provided below. There you will also receive further information about your rights in this regard and setting options for protecting your privacy. Addresses of the respective plug-in providers and URL with their privacy notices: Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; further information on data collection: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications as well as http://www.facebook.com/about/privacy/your-info#everyoneinfo. Facebook has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Twitter, Inc, 1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy. Twitter has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Integration of YouTube videos

We have integrated YouTube videos into our online offer, which are stored on http://www.YouTube.com and can be played directly from our website. These are all integrated in „extended data protection mode“, which means that no data about you as a user is transmitted to YouTube if you do not play the videos. Only when you play the videos, the data mentioned in paragraph 2 are transmitted. We have no influence on this data transmission. By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. Further information on the purpose and scope of data collection and its processing by YouTube can be found in the privacy policy. There you will also find further information on your rights and setting options to protect your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Integration of Google Maps

On this website we use the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to comfortably use the map function. By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. This occurs regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. For more information on the purpose and scope of data collection and its processing by the plug-in provider, please refer to the provider’s privacy policy. There you will also find further information on your rights in this regard and setting options for protecting your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Use of Sendinblue, Facebook Pixel, LinkedIn Insights Tag and Leady.

On this website, Sendinblue Tracker, Facebook Pixel, LinkedIn Insights Tag and Leady.com Inc technology are used to collect and store data for marketing, market research and optimization purposes based on the legitimate interests of the website operator (Art. 6 para.1 lit.f DSGVO). For this purpose, a javascript-based code is used to collect company-related data and the corresponding usage. The data collected using this technology is encrypted using a non-reversible one-way function (known as hashing). The data is immediately pseudonymized and not used to personally identify the visitor to this website. The data stored in this context will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations. You can object to the collection and storage of data at any time with effect for the future by sending an e-mail to info@okr-made-simple.com to prevent the collection of your data from this website in the future. In doing so, an opt-out cookie for this website will be placed on your device. If you delete your cookies in this browser, you must click this link again.